The Influence of Service Features and Sales Promotions on Intention to Use Livin' By Mandiri Application

Abstract

In Indonesia, digital banking transactions are expanding at an accelerated rate. This promotes digital banking competition, particularly mobile banking usage. This study seeks to determine the impact of service features and sales promotions on Livin' by Mandiri application usage intentions. The method employed is quantitative and employs purposive sampling techniques. In addition, questionnaire surveys were used to collect data during the research procedure. This study's sample consisted of 100 respondents who resided in Jabodetabek and utilized the Livin' by Mandiri application. Using version 25 of SPSS, descriptive analysis, research instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing were used to analyze the data for this study. The results indicate that service characteristics have a positive and statistically significant impact on the intention to use the Livin' by Mandiri application. Sales promotion has a positive and significant effect on intention to use the Livin' by Mandiri application, and both service features and sales promotion have a positive and significant effect.