The Influence of Product Quality and Price on Purchasing Decisions for The Originote Skincare Products (Case Study of The Originote Users, South Jakarta)

Abstract

This research aimed to determine the influence of product quality and price on purchasing decisions for The Originote skincare products in the South Jakarta area. This research uses a sample of 100 samples, with the criteria of consumers who use The Originote products and decide to buy The Originote products. This research method uses hypothesis testing, namely Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, Hypothesis Test, and Coefficient of Determination Test using IBM SPSS statistics 25. The results of this research are: 1) Product Quality has a significant effect on Purchasing Decisions by 0.002 < 0.05 which means that the Product Quality variable has a positive effect on Purchasing Decisions, 2) Price has a significant effect of 0.000 < 0.05 which means that the Price variable has a positive effect on Purchasing Decisions, 3) Product Quality and Price simultaneously have a significant effect on the Purchasing Decision variable with a value of 0.000 < 0.05, it means that the two variables Product Quality (X1) and Price (X2) have a positive and significant effect on Purchasing Decisions (Y) simultaneously.