PENGARUH PERSONAL SELLING DAN PROMOSI TERHADAP MINAT MENGGUNAKAN LAYANAN BANK DIGITAL JENIUS (STUDI KASUS PADA MAHASISWA DI WILAYAH JAKARTA SELATAN)

Abstract

The Effect of Personal Selling And Promotion On Interest Using Jenius Digital Bank Services (Case Study In Students In South Jakarta Region). This study aims to test personal selling and promotion of interest using Jenius digital bank services (a case study in students in South Jakarta). The study population is students who have an interest in or use Jenius bank and live in the South Jakarta area. The hypothesis in this study is that (1) personal selling has a significant effect on interest in using Jenius digital bank services, and (2) promotion has a significant effect on interest in using Jenius digital bank services. The sampling procedure is using purposive sampling, i.e. consumers who have an interest in Jenius digital bank services. The respondents in the study numbered 100 people. The results of the test showed that the variables of personal selling and promotion have a positive and significant influence on the use of Jenius digital bank services.